dialogPayMessaging Cost Planner

What will your WhatsApp replies cost from 1 October?

Enter your monthly numbers. The planner applies Meta's published rate card for 1 October 2026, including the 1,000 free replies every business number gets each month, and shows three ways of running the same conversations.

One conversation = one customer question, from first message to resolved.
Count every message your team or chatbot sends back. Most plain-text setups run 4 to 6.
Each number gets its own 1,000 free replies a month.
Returns, complaints, custom orders. These move to your own channel in the hybrid setup.

Meta charges per month

Pakistan: USD 0.015 per reply after 1,000 free per number. Rupee figures at PKR 280 per US dollar.

Everything on WhatsAppPlain-text chatbot and agents, replies each
AI CoWorker on WhatsAppSimple conversations close in 2 replies; long ones still take about 6
AI CoWorker plus your own channelLong conversations continue on your web or app chat, paid inside
For comparison: phone callsOne call per conversation at PKR 20 (industry average)
lower Meta charges with the hybrid setup

Estimates only. Meta bills in US dollars by the customer's country code; your invoice converts at the interbank rate on the invoice date. Utility, OTP and marketing templates are billed separately and are not included here.

How the planner works

Meta charges per delivered message, not per conversation and not per word. A reply with ten buttons costs the same as a reply that says "ok". So the two levers that move your bill are how many replies each conversation takes, and how many of those replies need to be on WhatsApp at all.

  • Everything on WhatsApp multiplies your conversations by your current replies per conversation, subtracts the free 1,000 per number, and applies Meta's service rate.
  • AI CoWorker on WhatsApp assumes two replies for simple conversations, because menus, buttons and WhatsApp Flows let the customer pick instead of typing. Long conversations, the share you set above, still take about six replies even with a good AI.
  • AI CoWorker plus your own channel keeps two replies for simple conversations and one reply for the long ones, which carry a Continue on Live Chat button. The rest of that conversation, the ticket and the payment happen on your own website or app chat, where no per-message platform charge applies.
  • Phone calls are shown for scale. Even the most expensive WhatsApp setup is usually cheaper than a call centre.

Meta's rates from 1 October 2026

Message typePakistanUAE
Message from a customer to youFreeFree
Your reply inside 24 hours (service)USD 0.0150USD 0.0157
Order or delivery update (utility)USD 0.0150USD 0.0157
OTP or login code (authentication)USD 0.0150USD 0.0157
Promotional broadcast (marketing)USD 0.0473USD 0.0576

Source: Meta rate card "Cost per message in USD on the WhatsApp Business Platform, effective October 1, 2026" and Meta's pricing documentation. The free WhatsApp Business App is not affected. Every provider pays the same rate; DialogPay adds no markup.

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