WhatsApp Official Business Account (Blue Tick)
The WhatsApp Official Business Account (OBA) status, signified by a blue tick next to your business name, is an excellent way to build credibility and trust with your customers. It shows that your business is verified and authentic, making it easier for users to identify you. Here’s a detailed guide to obtaining this status for your WhatsApp account through DialogPay.
What is a WhatsApp Official Business Account?
A WhatsApp OBA is an account that displays a blue verification badge next to the business name. This badge is provided by Meta (parent company of WhatsApp) to businesses that meet specific criteria, ensuring they are legitimate and trustworthy. Unlike standard WhatsApp Business accounts, OBAs do not show phone numbers as the account’s identifier but instead use the verified business name.
Why is OBA Important for Your Business?
Builds Trust: Customers feel more confident when interacting with verified businesses.
Enhances Credibility: A blue tick differentiates your business from competitors or fraudulent accounts.
Boosts Visibility: Increases the likelihood of customers engaging with your brand on WhatsApp.
Eligibility Criteria for WhatsApp OBA
To apply for and receive OBA status, your business must meet these requirements:
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WhatsApp API Account:
Your business must be using the WhatsApp Business API. If you don’t have access to the API, DialogPay can guide you through the onboarding process.
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Meta Business Verification:
Your business must be verified by Meta. This involves submitting business documents to prove your legitimacy. You can check the verification status in your Meta Business Manager.
Learn how to verify your business here.
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Approved Display Name:
Ensure your business display name adheres to WhatsApp’s naming guidelines and is approved. The name should reflect your business or brand identity.
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Two-Step Verification:
Enable two-step verification for your WhatsApp Business account to secure it further.
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Notable Business Recognition:
Your business must be considered notable. Meta typically evaluates notability based on media coverage. You’ll need to provide links to at least three articles from reputable publications (excluding paid or promotional content).
Learn more about business notability here.
Messaging Limit
Your account should have a messaging limit of at least 1,000 messages. This can be verified in the WhatsApp Manager under Account Tools > Phone Numbers.
Step-by-Step Guide to Apply for WhatsApp OBA
Step 1: Log into Meta Business Suite
Navigate to the Meta Business Suite for the account managing your WhatsApp Business API. This is your central hub for managing your business presence across Meta platforms.
Step 2: Open WhatsApp Manager
From Meta Business Suite, go to More Business Settings, select your WhatsApp account, and access the WhatsApp Manager.
Step 3: Select the Phone Number
In WhatsApp Manager, under Account Tools > Phone Numbers, choose the phone number you want to verify. Make sure two-step verification is enabled for this number.
Step 4: Submit the OBA Request
In the profile section of WhatsApp Manager, locate the option to request Official Business Account verification. Click Submit request and fill out the required information.
Step 5: Provide Supporting Information
You’ll be asked to demonstrate your business’s notability by providing:
Add Links to media articles that mention your business.
Add a short explanation of your market relevance and industry standing.
Once you have completed your submission, Meta will notify you if your application was successful. If your application was not successful, you can submit your application in the next 30 days.
Tips for a Successful Application
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Focus on Media Mentions: Ensure your business is featured in articles from reputable, independent sources.
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Adhere to Guidelines: Follow WhatsApp’s display name and account verification guidelines strictly.
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Be Thorough: Double-check all submitted information to avoid delays or rejection.
