WhatsApp Official Business Accounts (OBA) – Blue Tick.
When you see a blue check just next to a business name on WhatsApp, it is an Official Business Account (OBA). It is a proven qualification that demonstrates to customers that your brand is genuine, credible, and remarkable. For businesses using the WhatsApp Business API or looking to scale with WhatsApp business automation, having OBA status can make a big difference in customer trust. To learn more about it, click here.
Step 1: Confirm eligibility
Ensure that the phone number is a company phone number (not an employee line, a test account, or a number on the free WhatsApp Business App). OBA is only issued to qualified business numbers.yu
Quick tip: OBA is associated with the phone number and display name, not with the personal or test account.
Step 2: Check your business (Meta Business Verification)
Full Business Verification at Meta (Business Manager). WhatsApp must verify the business portfolio that owns the number before OBA is granted.
Step 3: Two-step verification of the number should be turned on.
Turn on two-step verification for the business phone number. This is a compulsory security criterion on OBA requests.
Step 4: Select and accept a display name.
Choose a clear and correct display name that corresponds to the naming criteria of WhatsApp. The display name should be accepted in the OBA check.
Note: In the case of sub-brands of a parent brand, you may give the sub-brands these names:
Sub-brand name by prominent name – this can be used to do notability checks.
Step 5: Prepare evidence of notability
Notability = appearance in respectable online news (organic editorial coverage, rather than paid/promotional content). Gather social mentions of your brand in mainstream media to back the request.
Caution: Paid press, sponsored reports, or mere directory listings may not be regarded as valid evidence.
Step 6: Submit the OBA request
Request OBA through WhatsApp Manager or via the WhatsApp Business API (through your chosen WhatsApp API integration company or platform such as DialogPay). Enter the confirmed business information, two-step verify, and enter the display name to review.
Step 7: Wait to be reviewed and notified.
WhatsApp will only approve the use of the phone number and inform you of whether the number was approved or not. On passing the approvals, the blue check is displayed next to the display name of that phone number in the contacts.
Step 8: If the request is denied
Once refused, you have no right to appeal at the moment. You have to wait 30 days before making another request. In the meantime, continue developing your presence on the Internet and refresh your Business Profile (logo, website, description).
Post-approval notes
- Status OBA is phone number + display name. Once the display name is changed, re-assessment is triggered by the approval.
- The fact that OBA appears on one of your numbers does not necessarily confer OBA on other numbers that you own. The numbers are regarded one at a time.
- OBA helps with customer trust when using WhatsApp chatbots, WhatsApp business automation, or payment flows — but it’s not a guarantee of authenticity.
Frequently Asked Questions-Getting WhatsApp Official Business Account (OBA)
How to apply for a WhatsApp Official Business Account (OBA) via WhatsApp Manager or API?
Answer: Complete Meta Business Verification, enable two-step verification on the business number, choose an approved display name, gather public news coverage for notability, and submit the request in WhatsApp Manager or via your WhatsApp API integration company, such as DialogPay.Why was my WhatsApp Official Business Account request denied?
Answer: Denials tend to imply that the brand failed to satisfy notability or display name/compliance requirements. Promotional or paid articles will not count. You can reapply after 30 days.Can I get OBA for numbers on the WhatsApp Business App or employee/test numbers?
Answer: No. Only verified business phone numbers have OBA to the numbers on the free WhatsApp Business App, employee lines, or test accounts.Will changing my display name remove OBA status?
Answer: Reevaluation is caused by a change in the display name. WhatsApp will re-check compliance with notability and display name before retaining or re-issuing OBA of that number.Does OBA improve trust when using WhatsApp chatbots and payment links?
Answer: Yes OBA’s blue check helps build user trust for WhatsApp chatbots, WhatsApp business automation, and payment flows, but it’s one of many trust signals (use secure payments and clear profiles too).
