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WhatsApp API cost calculator: what your replies will cost from 1 October 2026

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From 1 October 2026, Meta charges businesses for every reply sent through the WhatsApp Business API inside the 24 hour window, after the first 1,000 replies per business number each month. This planner turns that rule into a monthly number for your business, in rupees or dirhams, and shows how the same conversations cost less when an AI CoWorker closes them in fewer replies and long conversations continue on your own channel.

Use the planner

Enter four things: how many customer conversations you handle a month, how many replies each one takes today, how many WhatsApp numbers you run, and roughly what share of conversations are a real back and forth (returns, complaints, custom orders). Switch between Pakistan and UAE at the top.

Open the planner in a new tab

What the four results mean

Everything on WhatsApp. Your conversations multiplied by your current replies per conversation, minus the free 1,000 per number, at Meta's service rate. This is what most businesses will pay if they change nothing.

AI CoWorker on WhatsApp. Simple conversations close in 2 replies because menus, buttons and WhatsApp Flows let the customer pick instead of typing. Long conversations still take about 6 replies, even with a good AI, because a return or a complaint needs a real exchange.

AI CoWorker plus your own channel. The long conversations get one WhatsApp reply with a Continue on Live Chat button. The rest happens on your own website or app chat, in the same inbox, with the ticket and the payment inside. No per message platform charge applies there.

Phone calls. Shown for scale at PKR 20 per call. Even the most expensive WhatsApp setup is normally cheaper than a call centre.

Example: a Lahore clothing brand

5,000 conversations a month, 5 replies each today, one number, one in five conversations is a long one.

Setup Replies a month Billable Meta charge
Everything on WhatsApp 25,000 24,000 about PKR 100,800
AI CoWorker on WhatsApp 14,000 13,000 about PKR 54,600
AI CoWorker plus your own channel 9,000 8,000 about PKR 33,600

A two thirds reduction, with WhatsApp still the front door for every customer. A business under 1,000 replies a month pays nothing in all three rows.

Assumptions and sources

Rates are from Meta's rate card "Cost per message in USD on the WhatsApp Business Platform, effective October 1, 2026": Pakistan US0.015perservicereply, UAEUS0.0157. Rupee figures use PKR 280 per US dollar and dirham figures AED 3.67; your invoice uses the interbank rate on the invoice date. Utility, OTP and marketing templates are billed separately and are not in the planner. Every WhatsApp provider pays the same Meta rate. DialogPay adds no markup.

Full explanation of the change: WhatsApp API pricing from 1 October 2026. Practical steps: How to keep your WhatsApp costs low from 1 October 2026.

Start at zero

Setup, migration and your AI CoWorker build are free. Your trial runs until the setup is complete, and billing starts when you tell us it works.

Questions? WhatsApp us on +92 317 3337425 (Pakistan), +1 669 336 4913 or +44 745 614 5340 (International), or email support@dialogpay.com.or reply from the planner.


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