How to Change Your WhatsApp Business Display Name
Your WhatsApp Business display name is the first thing customers see in chats—so keeping it accurate and on-brand is essential. Whether you’re using the WhatsApp Business API or aiming for better automation with tools like AI customer support chatbots, here’s how to update your name smoothly.
Step 1: Review Display Name Guidelines
Before making changes, make sure your new name:
- Accurately represents your business, product, or service. Generic terms (e.g., “Fashion”) or personal names are not allowed.
- Matches your external branding (website, marketing) exactly—including capitalization and spacing.
- Follows formatting rules: no emojis, symbols (©, ®), extra punctuation, or Meta terms like “WhatsApp” or “Facebook.”
- Is at least 3 characters long.
Warning: If you’re an Official Business Account, note: changing your name could trigger a re-review and may even affect your blue-check status.
Step 2: Navigate to WhatsApp Manager (Meta Business Manager)
- In your Meta Business Manager, select your business.
- Go to WhatsApp Manager via the side menu.
- Select the correct WhatsApp Business account/phone number you’d like to update.
Step 3: Edit the Display Name
- In the Phone Numbers or Name column, hover over the current display name and click the pencil icon.
- Enter your new display name, ensuring it lines up with your guidelines from Step 1.
- Click Next or Submit to begin the review process.
Step 4: Wait for Name Approval
Once submitted:
- The change enters a review, usually taking 1 to 2 days to approve.
- You’ll receive an email notification once approved or rejected.
Step 5: Understand Change Frequency Limits
- You can change your display name up to 10 times in a rolling 30-day period.
- If you’ve reached the limit, wait for the next 30-day window or reach out to Facebook support for further assistance.
Important: For Official Business Accounts (blue tick), you must submit a support request through Facebook with the proper context (“Update OBA Display Name”) to make changes.
Why This Matters
Your display name isn’t just cosmetic—it’s vital for brand recognition, trust, and making the most of WhatsApp business automation. Whether you’re using a basic WhatsApp Business App or advanced tools like WhatsApp Business API gateways, an AI chatbot for WhatsApp, or WhatsApp customer service bots, a clear, accurate display name helps your bots and automation flow look more credible and professional.
Frequently Asked Questions – Changing Your WhatsApp Business Display Name
How do I change WhatsApp Business display name using WhatsApp API?
Answer: Head to Meta Business Manager → WhatsApp Manager, select your business number, click the pencil icon in the Name field, enter a compliant name, then submit. Changes usually take 1–2 days to be approved.What are WhatsApp Business display name formatting rules?
Answer: Your display name must represent your brand (not a generic term), match external branding (capitalization, spacing), avoid emojis, symbols, Meta names, and be at least 3 characters long.How often can I change my WhatsApp Business display name?
Answer: You’re allowed up to 10 display name changes every 30 days. If you’re an Official Business Account, changes require contacting Facebook support to update the name.
